Stop Procrastinating by Using the “2-Minute Rule”
Jeff • November 17, 2021
Time is said to be the only resource that is truly finite. I personally agree, and over the years have explored a variety of methods and philosophies about improving my time management. My personal challenge has been adopting any one of the many systems in their entirety (some methods get rather complex and convoluted). However, I have picked up several tricks that I now use daily. One of those tricks is the “2-minute rule”, it has become my primary tool in combating procrastination. The rule… read more
The Renaissance of Direct Mail
Jeff • November 10, 2021
We often encounter business owners that hold a belief that is long overdue to be challenged. That belief is "direct mail is dead." However, the fact of the matter might surprise you; we are currently in the midst of a direct mail renaissance. Over the past two decades, we have seen a monumental shift in the marketplace to digital marketing (in all of its forms). The early adoption of digital marketing, such as PPC (pay-per-click, to rank on Google), wooed businesses in with low-cost,… read more
Thinking BIG
Jeff • November 3, 2021
No matter what you think about Donald Trump, no one can argue that he has been a massive success throughout his career. Just about everything he does ends up being big. Even his name, which appears on his buildings and planes, appears in giant letters. I saw a quote from him the other day that resonated with me. “I like thinking big. If you’re going to be thinking anything, you might as well think big.”. It resonated because throughout my career, I have tended to start out thinking big and then… read more
Don't Reinvent the Wheel
Jeff • November 18, 2020
I have now been involved in sales and marketing in some regard for 44 years and counting. And I am not that old. But I started young at the age of 14. Most of that time was spent figuring out how to market my own various business ventures. However, in my current business of 28 years, most of our work is designing and printing marketing material for our customers. I've spent a lot of time consulting with those clients to help them create good marketing campaigns and tools. You would think that… read more
Some Business Shortcuts Lead to a Prison Cell
Jeff • November 11, 2020
Success in business is not easy. Most entrepreneurs follow the rules and grind away with various marketing methods to convince customers to part with their hard-earned money in return for a product or valuable service. But every now and then, an Enron or Charles Ponzi comes along, and through greed or outright deceit, cheats people out of money that makes it even tougher for honest businesses to make a sale. Gear up and allow us to take you on a tour of some of the biggest scams in the history… read more
