Marketing

Jeff • October 12, 2022

A Response to Tom Ruwitch's "Ditch The Braggy, Bigshot, BS Marketing" Tom Ruwitch's article on High Voltage Marketing, "Ditch The Braggy, Bigshot, BS Marketing," really resonated with me. In it, he talks about how businesses need to focus on providing real value to their customers rather than relying on flashy marketing gimmicks and lies. He hits the nail on the head when he says businesses should ditch the braggy attitude and start delivering value. And I couldn't agree more! In today's day… read more

Jeff • August 3, 2022

I was listening to a podcast last week by a prominent radio personality, and he made a point that I felt was profound. He said one of the biggest problems in our society today is that most people fail to think for themselves. Instead, they go along with the crowd blindly without ever stopping to question if that direction makes any sense.   The radio host shared an example of his 6-year-old son’s first little league baseball practice, where the coach taught the basics of baseball,… read more

Jeff • June 15, 2022

We use Keep (Formerly Infusionsoft), for marketing automation. That includes a CRM database, email marketing, task reminders, and marketing tracking. It also does a whole lot more. They also put out a monthly magazine that is very informative. In a recent issue, they had an article about a very effective webinar template. In my career I have used a similar template for webinars and live presentations, and I agree that it’s a very effective model. I thought I’d share it with you. The beauty of… read more

Jeff • June 8, 2022

If you are a regular reader of this newsletter, I am sure by now you have figured out that I am a bit old-fashioned when it comes to marketing and sales. I still believe that the most powerful tool and asset we have are the personal relationships we build with our prospects and customers. I also think that direct human interaction is the most effective means of building those relationships. When I say direct human interaction, I mean having an actual conversation with another person. Ideally,… read more

Jeff • May 4, 2022

Part 3 of 3 Personal Strategies and Tips 37 Don't give out your cell phone number to prospects and clients except on special occasions. I know many people will disagree with this tip. My own salespeople mostly disagree with me. But I would put my productivity up against any of them. A huge reason is I do not give out my cell phone number except on rare occasions. There are two reasons for this. First, although it sounds good to give out your personal cell number from a customer service… read more