Real Estate Investment

Jeff • October 18, 2023

If you follow financial experts online (The word "expert" is very subjective.), you will find a lot of them talking about a recession in America just around the corner. We are certainly overdue, as we have not had a significant downturn since the 2008 financial crisis. There are a bunch of indicators pointing to that outcome. Whether that is accurate or not, it is a good idea to prepare yourself just in case. When it comes to real estate investing, there's no such thing as being too prepared.… read more

Jeff • July 5, 2023

I’m an avid reader of Entrepreneur Magazine, which often features lists of the top franchises in the world. After seeing one of their most recent lists, I was surprised by how much money it takes to start each franchise. Of the top 10 franchises in the world, the lowest start-up cost was $45,000, and eight of the top 10 had start-up costs ranging from $100,000 to $500,000. The top honor, though, went to a taco franchise that cost a lofty $3.4 million to start a single restaurant. This got me… read more

Jeff • March 20, 2019

Who doesn't do direct mail? Almost every successful real estate investor uses direct mail as a key element of their marketing program. It is a fact that if you are not using direct mail as part of your REI marketing mix, you are leaving money on the table. Why is that? It is simply because the majority of the houses you’re going to buy will come from owners older than 50 years old. That demographic tends to value physical mail more than digital communication. I am not saying that digital does… read more

Jeff • January 30, 2019

What do we know? We do a lot of mail for real estate investors and we find a large percentage of those clients do not understand how to calculate the number of mailers they need to meet their sales objectives. The process is simple, but you have to know a few key performance indicators to do the math. Marketing Where to start First you need to know how many leads it takes to close one deal, and how much profit you earn from a single deal. For the sake of this article, I will use the following… read more