June

Jeff • June 8, 2023

Many of the articles I write in this newsletter come from an idea I get from reading other articles or comments from all sorts of different sources. This article’s idea came from an email that my brother Brian, who is also one of my top sales reps, sent to my entire company recently. He sent it because we have been having some internal communication issues lately that have caused a bit of angst among some of my employees. I thought his advice was good, so I am passing it along. “I just want to… read more

Jeff • June 1, 2023

Difficult conversations are, well, difficult. They can range from disagreements with a colleague to family conflicts or confrontations with friends. No matter the situation, one thing’s certain – these conversations can be uncomfortable and challenging. But learning how to navigate them with grace and empathy is a valuable skill that can help improve your relationships and overall communication. As someone who has had their fair share of difficult conversations, I know firsthand how… read more

Jeff • June 22, 2022

A father used to say to his children when they were young: When you all reach the age of 12 I will tell you the secret of life. One day when the oldest turned 12, he anxiously asked his father what was the secret of life. The father replied that he was going to tell him, but that he should not reveal it to his brothers The secret of life is this: The cow does not give milk. “What are you saying?” Asked the boy incredulously. As you hear it, son: The cow does not give milk, you have to milk it.… read more

Jeff • June 15, 2022

We use Keep (Formerly Infusionsoft), for marketing automation. That includes a CRM database, email marketing, task reminders, and marketing tracking. It also does a whole lot more. They also put out a monthly magazine that is very informative. In a recent issue, they had an article about a very effective webinar template. In my career I have used a similar template for webinars and live presentations, and I agree that it’s a very effective model. I thought I’d share it with you. The beauty of… read more

Jeff • June 8, 2022

If you are a regular reader of this newsletter, I am sure by now you have figured out that I am a bit old-fashioned when it comes to marketing and sales. I still believe that the most powerful tool and asset we have are the personal relationships we build with our prospects and customers. I also think that direct human interaction is the most effective means of building those relationships. When I say direct human interaction, I mean having an actual conversation with another person. Ideally,… read more