How Our Brain Can't Comprehend the Negative
Jeff • January 11, 2023
I recently watched a video from Simon Sinek about perspective and how the human brain can't comprehend the negative. It's incapable of doing so. Simon is referring to the fact that the human mind can't comprehend negative words like "don't." For example, when I tell you, "don't think about a pink elephant," what are you thinking about? A pink elephant. The same goes when we face difficult decisions or challenging times in our business. Our brain can't comprehend the negative, so it fixates on… read more