February

Jeff • February 17, 2021

Most of us don't ever think about developing our negotiation skills. However, even if you're not in sales, having the ability to negotiate effectively can help you in many aspects of your life, both financially and socially. The words you use and how you use those words can have a significant impact on getting your way. Here are a few tips that might help you in the future. Let's use the purchase of a car as an example. However, these principles can apply to any negotiation. Let's assume that… read more

Jeff • February 10, 2021

The ultimate productivity hack is just to say no. Not doing something is, and will always be, faster than doing it. This statement is an obvious one, but if you’re like me you still find yourself saying yes too often. So if the benefits of saying no are obvious, then why do we say yes so often? We tend to agree with many requests not because we want to do them, but because we don’t want to be viewed negatively by whoever is making the request. The thought of straining our relationships tends to… read more

Jeff • February 3, 2021

Live in Day-Tight Compartments I recently saw an article about how to manage your stress, and it was full of a bunch of feel-good tips written by a psychologist. Things like breathing deeply and imagining yourself in a peaceful forest, or rewarding yourself for all the good things that have happened and listening to positive-message podcasts. It’s not to say that these types of things aren’t valuable tools, but honestly, that type of thing is not for me. I have a much more pragmatic approach to… read more

Jeff • February 26, 2020

Spring will soon be in the air. Birds will be chirping and the dead leaves will be replaced with bright, vivid, blooming vegetation. This is the perfect chance to adjust your social media marketing to reflect the season. There are many events and in March that you can use as a means to build creative marketing campaigns. Generally we associate March with Easter and that’s about it. You’d be surprised to learn that there are many notable celebrations in March which you can use to promote your… read more

Jeff • February 19, 2020

Did you know that there are certain words that can make or break an email campaign? A new study reveals that there are. Marketing in today’s point-and-click world needs to be black and white about the value of an email message. There’s no better place to do that than the subject line. The subject line is the most important part of an email. In a recent study from the renowned email marketing agency Alchemy Worx, they found out that there are words that are more likely to prompt an open.… read more