2020

Jeff • September 7, 2022

I recently read an article from Dan Kennedy (Dan is one of the premier direct marketing gurus over the last 40 years.) where he mentioned that he often found that in his travels over the years, the onstage or Hollywood personas of celebrities are nothing like their actual personality. In many cases, the genuine person was unhappy and mean when out of the limelight. He mentioned specifically that Bette Midler was a horrible person to her staff and others around her. He said Bill Cosby was the… read more

Jeff • June 15, 2022

We use Keep (Formerly Infusionsoft), for marketing automation. That includes a CRM database, email marketing, task reminders, and marketing tracking. It also does a whole lot more. They also put out a monthly magazine that is very informative. In a recent issue, they had an article about a very effective webinar template. In my career I have used a similar template for webinars and live presentations, and I agree that it’s a very effective model. I thought I’d share it with you. The beauty of… read more

Jeff • June 8, 2022

If you are a regular reader of this newsletter, I am sure by now you have figured out that I am a bit old-fashioned when it comes to marketing and sales. I still believe that the most powerful tool and asset we have are the personal relationships we build with our prospects and customers. I also think that direct human interaction is the most effective means of building those relationships. When I say direct human interaction, I mean having an actual conversation with another person. Ideally,… read more

Jeff • December 16, 2020

Above is a pic taken of me on the last day of a 2 week stint at “fat camp”. That journey has yielded some fruit that I think is worthy of sharing. I don’t normally do all this self-promotion of my body, but I have a point I want to make. In fact, those who are constantly taking selfies and posting on Facebook generally turn me off. But for just a moment, I will become one of those people – at least for this newsletter. First, I lost 20 pounds in 12 days of very hard work. That in itself makes… read more

Jeff • December 9, 2020

It seems like our country is more divided than any other time in our country's history. Given this appears to be the case, it's difficult not to wonder why that is. Are the issues of our day to blame, or is it our modern means of communication (social media)? Almost all the controversial issues discussed passionately have been around in one form or another for decades. It seems clear that social media is adding fuel to the fire of political/ideological disputes. Social media's very nature,… read more