Do Your Logo Colors Matter to How Your Clients and Prospects Perceive You?
Choosing a design and color palette for a logo is a very personal thing. The actual design of a logo, especially for small businesses is more important to the business owner than the rest of the world.
If you are a giant corporation, a logo can be very important. For instance, people will buy Nike just because they want to be seen with the Nike swoosh.
For small businesses, it is rare that logo design will impact the sale, or have clients buying from you just because they want to be recognized with your brand.
However, choosing the right logo colors may have a subliminal effect on how you are perceived in the marketplace. The right color choices can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.
There is a concept called color psychology, which tells us that colors impact our emotions and behaviors. Yellow is cheerful, and green is calming.
But do these “rules” really translate into logo color meanings? Often, yes, but there are no absolute rules. However, when designing a logo, it makes sense to try to use colors that generally fit the profile of the type of client you are targeting. Below is a list with some general guidelines.
What Your Colors Mean
Red: The universal sign of excitement, passion and anger. Loud, playful, youthful, modern. Not good for mature, classic or serious.
Orange: An invigorating, playful color. Go Orange to stand out from the crowd. It’s used less often than red, but still packs an energetic punch.
Yellow: Accessible, sunshiny, friendliness. Yellow exudes cheer, affordable, youthful energy.
Green: The ultimate in versatility. Good for finance, gardening, anything natural or organic.
Blue: The classic king of colors. Blue appears in over half of all logos. Symbolizes trustworthiness and maturity, Blue will make sure you’re taken seriously.
Purple: Luxurious, cutting edge and wise. Hint of femininity.
Pink: Nothing says girly like pink. But it’s more versatile than that. From pastel Rose to neon magenta, pick pink for modern, youthful, and luxurious look.
Brown: Rugged, masculine and serious. Brown is very underutilized and you will stand out from your competition.
